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Lifestyle & Branding

Orono, Maine

University of Maine in Orono

2024 - Current

I started working at UMaine in January 2024.

Role

Lead Photographer

This lifestyle and branding project was one I took the lead on in collaboration with the University of Maine social media team. Together, we set out to showcase student life in an fun, authentic way while highlighting apparel and items available through the UMaine bookstore. The result is a collection of images that feel natural, energetic, and true to the campus experience.

A student wearing a Life in the Pines shirt is covered in snow on the University of Maine campus.

A student wearing a Life in the Pines shirt gathers a snowball on the University of Maine campus.

A student gives another student a piggyback ride while both wear Life in the Pines merchandise on the University of Maine campus.

A student wearing a Life in the Pines shirt is surrounded by pine trees on the University of Maine campus.

A University of Maine student plays cards inside a downtown Orono business.

A student enthusiastically waves a University of Maine Black Bear flag while cheering.

Two University of Maine students walk past a Pat’s Pizza sign in downtown Orono.

A University of Maine student shows off a branded Maine hat.

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